A RENDERED WORLD

Render by Tim Stephens

Studying a map is a great way to understand relationships between geographic areas. Spinning around a globe (remember those?) and seeing these areas in a relative way is even better.

Our world has been changed by technology. With GPS based 3D satellite map environments, we have access to an immersive and increasingly accurate perception of the real world. The same is now true for designers who convey perceptions to the people who will inhabit these spaces.

It seems like gone are the days of the ‘pin-up’ at the local library. Thanks to the adoption of building information modelling we have much greater power to communicate our ideas effectively. It is up to us to figure out ways to leverage these new capabilities to achieve the desired outcomes.

In a recent article by Tim Stephens, a Digital Innovation Lead, Registered Architect and Associate Principal at Jasmax, visual imaging is discussed along with his learnings of the tool.

Read the full article here.

With the latest technologies, we are producing higher quality visualizations through our design process, faster than ever before. With the growing ease of producing ‘photo-realistic’ visual outputs, comes the risk of miss-managing the design process with our clients.


Tim Stephens, a Digital Innovation Lead, Registered Architect and Associate Principal at Jasmax

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